While working at Airtight Design, I had the privilege to create a full branding suite for a new client, Chino Salsa. This started with a logo and concluded with a full marketing website. First time seeing a logo of mine on the back of a boat! Be sure to check out the meaning of the name.
The Logo
The client expressed interest in having a logo that reflected the attitude of the boat: fast, aggressive, and spicy. These were the initial concepts.
We were on the right track. In addition to playing up the angles of the boat, we were tasked with using the national colors of Costa Rica.
The Website
An emphasis was put on the types of tours that were available with as much detail as possible. Beautiful photos were used to showcase the boat and its surroundings. The call to action throughout was to request a tour.
The Gear
From the beginning, Chino Salsa wanted a logo that could be used on all types of marketing materials. It was key to design it so that it translated on various backgrounds and materials.
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